For the campaign they had the star of the show, Thomas Pendelton, tweet a contest to follow him and @reply write why you should get a tattoo of your Twitter name on your body with the hastagFor my PR practicum class we had to interview a PR professional and I interviewed Stephanie Booker who is a publicist for Beck Media & Marketing. It is an entertainment and technology public relation firm located in Los Angeles, California. Due to the difference in location I conducted this interview through Skype. I asked her questions about her job in public relations to gain further knowledge about the world of PR. Booker’s typical week consists of pitching breaking news for clients and attending speaking engagements of clients. Booker said that an important aspect of working in the PR industry is being able to work as a team. A project that she is particularly proud of is a campaign on Twitter that she helped plan for one of their clients, the production company for the television show “Tattoo Highway”. They got the star of the show, Thomas Pendelton tweet a contest to follow him and @reply why you should get a tattoo of your Twitter name on your body with the hashtag #A&EWed10 and then he would pick a winner to get a tattoo of their Twitter handle. Booker said it was very successful and absolutely blew up on Twitter and traditional media. Booker personally came up with the idea and pitched it to Juma and Thomas and then wrote a media alert and sent to all of the outlets that picked it up. Three tips that she gave me were to read more, practice writing and get active in social media. From this interview I have learned that PR is deinately a hands on experience and incorporating social media has definately a necessity in today’s public relations world.
Interview with a PR professional April 2, 2010