Kelli Folker is a representative from Statesboro’s Convention and Visitors Bureau (SCVB). She came to our class to talk about her PR experience and had recently graduated from Georgia Southern University in May 2006 with a major in public relations and a minor in speech communication. For her internship she worked at GSU’s Department of Communication Arts. It was her first experience using Adobe InDesign and she recommended becoming familiar with that program because it helped her get a job. She also said that contacts are very important and from her internship she made contacts that also contributed to her getting a job. Her first job was the marketing director of the Boys and Girls Club of Bulloch County and now she is currently the marketing manager for SCVB.
Folker’s job is to let visitors know where to eat, shop, stay, etc. in Statesboro. The SCVB also is used as a promotion tool for places around Statesboro, such as, Splash in the Boro and the Performing Arts Center. These attractions keep records of the amount of visitors they receive. Good open two way communication is used in Folker’s job because she has to keep in contact with these attractions and their marketers in order to help them gain more visitors. The systems theory is implied in her work area because all the people at the SCVB have to work together in order to gather accurate and interesting information to pass along to visitors. Their goal is to welcome visitors to Statesboro by helping them have a great experience which in all will help the city of Statesboro.
The SCVB also practices public affairs. They have to build and maintain relationships between their company and their public as well as their relationship with other companies. Their goal is the promotion of attractions around Statesboro so they need to maintain a positive connection in order to help them become successful. Folker helps around 150-250 visitors per month who want information about Statesboro which is contributing to the overall growth of the city. The recommendations she left for the class were to learn to use design software, use your contacts, do an internship, and have your professor proofread your resume and cover letter.