Stephanie's Blog

PR Publications Blog

Conflict Theory in Airframe May 4, 2010

Filed under: Senior Seminar — stephrachman21 @ 12:01 am

Airframe is a novel by Michael Crichton. It is about Casey Singleton, a quality assurance vice-president at Norton Aircraft. Norton Aircraft is a fictional company that makes the parts for planes. Casey has to investigate an in-flight accident aboard a Norton manufactured airliner. The pilot called for an emergency aircraft due to turbulence but the events that occurred from the accident showed that something else happened. Three passengers died and 56 were injured. The plane is an N-22 that has an excellent safety record so the incident was unusual. Also, the pilot was well trained, so the possibilities of human error was unlikely. The only reasoning they could come to was that the accident was due to a technical problem, but that problem had been fixed years ago.

The media found out about the accident and wanted to talk to Casey about the accident. Casey was trying to avoid the press because it would make the company look bad. Finally after many events Casey found a tape recording of the actual flight that proved that the problem was not their fault. She decided not to let anyone know yet and go along with an interview with a TV show, Newslines. Casey had given the tape to Newsline beforehand, but did not let them know it was from her. She gave it to them so that later she could use it against them. During the first interview Casey choked and it seemed like she had ruined Norton’s chances for the sale with China, but she decided to allow Jennifer Malone from Newsline in to a test run, so she could see for herself that the plane was safe. She learned during the interview that they had the tape and were going to try and use it against her. During the break she found out that Bob Richman, her new secretary, was working with John Marder, her boss, to get Casey to ruin Norton’s chances with the Chinese sale because she had no evidence to say the plane was safe. Then Marder and Richman would make a huge sale to Korea and make Marder in charge of the company and Casey fired. Casey turned the negative into a positive, by using the tape as evidence of proof that the man flying the plane was actually the piolet’s son.

The Conflict Resolution Theory is about the steps one takes in order to handle/solve a conflict. The plot of the book was all based around this theory because the whole time they are trying to figure out what went wrong with TransPacific Flight 545 and solve the mystery of what happened. Along the way to trying to figure out what went wrong during the flight, Casey and the Norton company encountered many other conflicts, such as bad press, and had to find solutions to these problems.


Guest Speaker-Kelli Folker May 3, 2010

Filed under: Senior Seminar — stephrachman21 @ 11:24 pm

Kelli Folker is a representative from Statesboro’s Convention and Visitors Bureau (SCVB). She came to our class to talk about her PR experience and had recently graduated from Georgia Southern University in May 2006 with a major in public relations and a minor in speech communication. For her internship she worked at GSU’s Department of Communication Arts. It was her first experience using Adobe InDesign and she recommended becoming familiar with that program because it helped her get a job. She also said that contacts are very important and from her internship she made contacts that also contributed to her getting a job. Her first job was the marketing director of the Boys and Girls Club of Bulloch County and now she is currently the marketing manager for SCVB.

Folker’s job is to let visitors know where to eat, shop, stay, etc. in Statesboro. The SCVB also is used as a promotion tool for places around Statesboro, such as, Splash in the Boro and the Performing Arts Center. These attractions keep records of the amount of visitors they receive. Good open two way communication is used in Folker’s job because she has to keep in contact with these attractions and their marketers in order to help them gain more visitors. The systems theory is implied in her work area because all the people at the SCVB have to work together in order to gather accurate and interesting information to pass along to visitors. Their goal is to welcome visitors to Statesboro by helping them have a great experience which in all will help the city of Statesboro.

The SCVB also practices public affairs. They have to build and maintain relationships between their company and their public as well as their relationship with other companies. Their goal is the promotion of attractions around Statesboro so they need to maintain a positive connection in order to help them become successful. Folker helps around 150-250 visitors per month who want information about Statesboro which is contributing to the overall growth of the city. The recommendations she left for the class were to learn to use design software, use your contacts, do an internship, and have your professor proofread your resume and cover letter.


Public Relations at Hackers April 21, 2010

Filed under: Senior Seminar — stephrachman21 @ 5:21 pm

When I had shadowed Erica Sellers, the senior account executive of Statesboro Magazine and the Endzone, she took me to see Amy who is the PR director for Hackers The Clubhouse. Hackers is a place to play golf, put put, and batting cages. They are in the process of making “The Clubhouse” which will be an addition to Hackers and include laser tag, bowling, and restuarants. It is the largest development to Statesboro, GA and will be 42,000 square feet.

When I met with Amy I asked her some questions about what she does for Hackers. She stressed that Excel is an important program to know because you use it a lot for contact lists as well as other lists to stay more organized. Amy is majoring in PR and she said that she was surprised about how much she is at the computer. Amy has been putting together press releases, contact sheets, birthday packages, bowling league calendars, and other events. Also she has to pick out the smaller things such as furniture and advertising.

Amy said that school helped her with a basis of PR but PR is all about experience. She believes the two classes that helped her the most were publications and campaigns. She also says the PR is all about trial and error; you won’t always get it right the first time. Also, Amy says that being in the PR field many clients will think you will know the right answers right away, but you won’t. To know the right answers you need to first listen to your clients and see what they want then that way you can develop whatever is necessary to satisfy your clients’ needs.


Sales & PR

Filed under: Senior Seminar — stephrachman21 @ 5:14 pm

For my senior seminar class we had to shadow someone in the communication field for four hours. I shadowed Erica Sellers who is the senior account executive for Statesboro Magazine who also does the Georgia Southern Endzone publication. Sellers sells advertising spots, helps design advertisements, resigns clients, meets deadlines, and hand delivers copies of the magazines to clients. Following Sellers around I got to see how sales and public relations really go together. Sellers stressed about getting involved and trust. She says that getting involved will help build relationships with your clients so that they are able to trust you better. You want to make your name the top of your clients mind (TOMA) Top of mind awareness.

Public Relations relates to sales because it is about image building and communication with clients. When you are selling a product or service you want to sell yourself first, just like in PR. You want the image of what your selling and yourself to be positive. PR is incorporated into sales to be successful. Both intertwine so that your image will help make the sale.


Kell on Earth and the Diffusion Theory April 16, 2010

Filed under: Senior Seminar — stephrachman21 @ 2:04 pm
Kell on Earth is a reality television show that focuses on Kelly Cutrone and the aspects of her 
Public Relations Firm, People’s Revolution.  In the episode watched, Cutrone and her staff were preparing 
for Fashion Week.  Cutrone dealt with many different clients and obstacles during the show.  

The episode was mostly focused around Fashion Week.  Through the activities of Fashion Week the diffusion 
theory was exemplified.  The ordered steps: awareness, interest, trial, evaluation, and adoption were 
required to make Fashion Week a success.  Through the press, awareness was brought upon the rising event.
Media was targeted to those who were knowledgeable and interested in the fashion industry so that their 
personal interests would bring them to fashion week.  In the trial stage, Cutrone’s firm would 
visualize how the event would run before hand, so that it would run smoothly.  
The evaluation was based upon the critics’ opinions.  Lastly, adoption would take place if people 
purchase her clients products.

PR in Sex & The City April 15, 2010

Filed under: Senior Seminar — stephrachman21 @ 9:48 am

The media can be informative but also very deceiving. You are always told not to believe everything you see or here but unfortunately sometimes it is hard not to believe the media. Sex and the City, a popular woman’s show is about the glamorous lives of four women living in New York. Samantha Jones is one of the four woman and stands out as a powerful career woman that lands every man she sees. She owns her own Public Relations Company. Jones hangs out with the best in New York, throws first class parties and attends her fair share of them. She knows all the best hot spots in the city and has a Rolodex overflowing with clients. From this perception of PR, it seems that a career in PR is glamorous, easy, and enjoyable;more like a lifestyle then a career. This is an example of the media being deceiving. Many people see PR as a “Samantha Jones” life when in reality it is not.

From studying public relations I have learned that it is not just about throwing and attending lavish parties, it was about networking and putting on events. I learned that not everything was going to come easy, I have to work our way up the ladder to success and recognition, it just was not going to be handed to us or have it dropped off in our laps. PR is about communicating with the public and the media, not hiding behind a “No comment” statement.

Sex and the City is a show that a lot of women watch, but just because you see it does not make it true.


Georgia Communication Association (GCA) Session April 6, 2010

Filed under: Senior Seminar — stephrachman21 @ 4:45 pm

I attended a Georgia Communication Association (GCA) session about Social Media and the Marketplace, from 10-10:45 am on Friday, February 19. The presenters were Julia Clay and Kristina Rhodes from Brenau University. The session was a presentation with a panel discussion at the end, asking for the audience to participate in sharing their ideas. The subject of social media and the marketplace was presented via PowerPoint, opening with a YouTube video with random statistical facts about popular social media sites. Twitter, Facebook, and blogging were the mediums that were primarily examined.

The research was intended to identify the benefits of social media and to drive traffic to the websites. They found that organizations were not using social media tools effectively and realized that training was needed to set a realistic benchmark. This resulted in training 55 nonprofit organizations on how to incorporate social media into their marketing plan. Also, due to the fact that social media is becoming an important tool in the marketplace, the need for students to be properly trained to incorporate social media in an integrated marketing communications plan for future jobs has risen.

Clay and Rhodes then continued their PowerPoint with the basics about social media sites. They gave tips on having a user-friendly identification name, an accurate and consistent profile/biography, and a professional picture. They also talked about followers, which are the people who follow you via your social media outlet. The followers should be based on quality not quantity, because you want people who will actually react to your post and maintain a level so that you can respond to your followers as well. Also, another feature of social media sites is being able to post messages or statues. Clay and Rhodes advise posting information that matter, an average of four posts per day; again it is quality, not quantity.

The PowerPoint presentation concluded with lists of good websites and books about how to use social media as well as a list of good people to follow on Twitter that were familiar with the beneficial tools of the site. The presenters then posed the questions to the audience: how do we teach this information to students? How do we teach students to use this information to get them into the marketplace? And then, how do students use this information on social media to advance their company once in the marketplace? The audience was divided into small groups, based on who you sat by and discussed how teachers good incorporate social media training in .the classrooms.

I believe that this session was beneficial for a public relations student because it was about social media. Social media has become an important tool in the PR world because it helps spread awareness and is popularly used today. I think that incorporating more social media will help me in a future job.