Hancock is a movie starring Will Smith, who plays Hancock, a drunk, bad mannered and destructive superhero whose actions mean well but result in a negative public image. One man that he saves, Ray Embrey, is a public relations consultant and decides that he should make it his job to change how the public viewed Hancock and teach him how to be a positive public figure. Throughout the movie, Embrey utilizes many of the aspects found in the agenda setting theory. The agenda setting theory is evident throughout the movie. The theory states that although the media cannot tell the public what to think, the media can be effective in creating what topics are talked about. Throughout the movie, Ray Embrey, Hancock’s PR publicist keeps reminding Hancock that if the media sees Hancock as a positive icon that the public will too. Embrey, as a PR consultant understands that the media has the power to help establish what people talk about. When the media sees Hancock as a negative figure, so does the public but when Hancock changes into a hero the media portrays him that way to the public. The media’s publicity of Hancock is important to his career because it helps make him popular among the people.
Social Learning Theory April 2, 2010
One public relations theory is the social learning theory. The social learning theory was created by Jullian B. Rider. It is the theory that behavior is determined by the expected outcome and relationship between cognitive and the environment. People behave by watching others’ actions. I decided to write a post about this theory because I thought it was interesting and very beneficial in determining people’s actions. A tactic that a lot of people use in propaganda is using a celebrity to endorse their product or service. Marketers who do this are showing that they do believe in this theory because they believe that celebrity’s actions will influence their audiences’ actions. Growing up being the middle child in my family with an older and younger sister has led me to see many examples of the social learning theory. When I was younger I watched my older sister dance and sing to Kids on the Block so from watching her behavior I started to copy her in the same way even though I was too young to understand why she liked them so much. Also, having a younger sister I need to always watch my behavior because even as years go by she will always look upon me as an example. I decided to go to Georgia Southern and after hearing my stories of how much I enjoyed the school and seeing my actions of happiness, my little sister followed my actions and decided to go to GSU as well. So in all, I believe that the social learning theory is a theory that needs to be considered whenever planning a PR event or function and can be seen in the PR world as well as outside of it.
For the campaign they had the star of the show, Thomas Pendelton, tweet a contest to follow him and @reply write why you should get a tattoo of your Twitter name on your body with the hastagFor my PR practicum class we had to interview a PR professional and I interviewed Stephanie Booker who is a publicist for Beck Media & Marketing. It is an entertainment and technology public relation firm located in Los Angeles, California. Due to the difference in location I conducted this interview through Skype. I asked her questions about her job in public relations to gain further knowledge about the world of PR. Booker’s typical week consists of pitching breaking news for clients and attending speaking engagements of clients. Booker said that an important aspect of working in the PR industry is being able to work as a team. A project that she is particularly proud of is a campaign on Twitter that she helped plan for one of their clients, the production company for the television show “Tattoo Highway”. They got the star of the show, Thomas Pendelton tweet a contest to follow him and @reply why you should get a tattoo of your Twitter name on your body with the hashtag #A&EWed10 and then he would pick a winner to get a tattoo of their Twitter handle. Booker said it was very successful and absolutely blew up on Twitter and traditional media. Booker personally came up with the idea and pitched it to Juma and Thomas and then wrote a media alert and sent to all of the outlets that picked it up. Three tips that she gave me were to read more, practice writing and get active in social media. From this interview I have learned that PR is deinately a hands on experience and incorporating social media has definately a necessity in today’s public relations world.
Top 10 Things I learned in PR Practicum-Final Exam November 30, 2009
Top 10 Things I learned in PR Publications July 14, 2009
When most people think of fonts, many names come to mind. Names like Ariel, Times New Roman, Jokerman, Franklin Gothic are just some of the easily reconizable font names. Although there are many names they all fall under a certain category. In Strategic Publications Designing for Target Publics they use four font categories with severl subcategories of each. The four categories are: serif fonts, sans serif fonts, handformed and specialized. Serif fonts and sans serif fonts make up the classic types of fonts.
Serif fonts have serifs that form horizontal lines to guide readers’ eyes across lines of text. A Serif font is a letter that has little wiggles or curly-q’s at the end of its stroke. They are best for large areas of text and for body text. Serif fonts are easily to distinguish so they are easy to read. The size and shape of serif fonts distinguish subcategories. Roman fonts make up most of the serif fonts. They have serifs that taper at the end and form horizontal lines across row of text. There are easly and modern Roman fonts. Other subcategories are sharp serif fonts, round serif fonts, and square serif fonts.
Sans Serif fonts:
Sans serif fonts have no serifs and are more potent than serif fonts. You want to use serif fonts for clean designs. There legibility is due to their unadorned designs. The design of sans serif fonts appear more modern and they are best in smaller and larger sizes. They are frequently used for headings because they are most readable in larger sizes. They can also be used for smaller sizes but they are better for display than body text. They have two subcategories: gothic fonts and monoline fonts.
A logo is a reflection of the business. Logos use text or art or both to create a unique symbol for the organization. To begin your logo you must first do research. You need to research the organization and its publics and determine the identity, that way the logo will be appropriate. The second step is requirements, which include distinction, simplicity, and function. The logo needs to be designed to uniquely correspond to the organization, so that it stands out. Also, it can become so distinct that the symbol itself could one day be the representation of the business without the name. It needs to be simple enough to reniforce the key messag. Function is also an important key because it needs to be reproduced easily without loss of detail. Step three is fonts. You need to choose a font that complements your organization. Fonts are better for certain things. Distinctive fonts if readable provide a uique desgin for logos. After the font is selected the next step is picking the size, style, and case of the font. Experiment with different fonts, styles, sizes, and cases so that you have options to choose from. The last step is testing. Pre-test your design and have public members rank the design usng ranking options. This should provide you with options but also narrow your options down. Even if you are satisfied with your initial design, keep playing around with it because you might discover something even better. Your logo should be an appropriate and unique symbol that accurately represents the company or organization.